App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, BlackBerry or Windows Phone app) in an app store (such as iTunes for iOS, Google Play for Android, Windows Store for Windows Phone or BlackBerry World for BlackBerry). Just like search engine optimization (SEO) is for websites, app store optimization is for mobile apps. Specifically, app store optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers and mobile marketing companies agree that ranking higher in search results and top charts rankings will drive more downloads for an app
- Application name
Statistically correct» name helps people find your application in search engine results five times more often.
- Key words
Key words optimization for an application includes: Finding highly-effective and unique (non-repeating) key words. Competitors' analysis.
- Application description
Special copywriting and text-formatting strategies can increase conversion and number of downloads.
- "Selling" screenshots
Screenshots must not only reflect the best qualities in an application, but also be visually attractive for users.
- Attractive icon
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